THE PRINCIPLES OF SEO.

NOW A LOT OF PEOPLE HAVE WRITTEN ARTICLES ON THIS VERY SIMPLE BUT TECHNICAL TOPIC IT IS A VERY BROAD TOPIC THAT WE JUST CAN'T STOP WRITING ON IT AND EVEN MANY OF US WHOM WRITE ON IT ARE STILL LACKING IN SOME AREAS OF SEARCH ENGINE OPTIMIZATION.IN OTHER FOR YOU TO BE ABLE TO CARRY OUT A SUCCESSFUL ONLINE BUSINESS RANGING FROM EMAIL MARKETING TO WEBSITE MARKETING YOU JUST CAN' STOP READING ON SEARCH ENGINE OPTIMIZATION.
THEREFORE WHAT IS SEARCH ENGINE OPTIMIZATION: THIS CAN BE DEFINED OR DESCRIBED AS THE PROCESS OF MAKING YOUR WEBSITE/ONLINE BUSINESS DISCOVERABLE IN SEARCH ENGINES OR VISIBLE ON THE INTERNET.FOR ANY ONLINE BUSINESS TO BE ABLE TO THRIVE AND SUCCEED YOU CAN NOT DO AWAY WITH SEARCH ENGINE OPTIMIZATION.



THEREFORE WHAT ARE SEARCH ENGINES: THIS ARE LARGE DIRECTORIES ON THE INTERNET WHICH CONTAIN NEARLY ALL WEBSITES ON THE INTERNET AND THE INFORMATION CONTAINED BY THOSE WEBSITES AND THERE ARE VARIOUS TYPES OF SEARCH ENGINES;

1) CRAWLER BASED SEARCH ENGINES: THIS ARE THOSE SEARCH ENGINES THAT MAKE USE OF AUTOMATED SOFTWARES CALLED ROBOTS FOR FINDING WEBSITES ON THE INTERNET AND ADDING THEM TO THEIR DIRECTORIES E.G GOOGLE

2) DIRECTORY SEARCH ENGINES:THIS ARE THOSE SEARCH ENGINES THAT ADD WEBSITES TO THEIR DIRECTORIES BUY HUMAN BEINGS ADDING THEM MANUALLY TO THEIR DATABASE E.G YAHOO.

3) HYBRID SEARCH ENGINES: THIS ARE SEARCH ENGINES THAT COMBINE ALL THE ABOVE METHODS TO INDEX WEBSITES IN THEIR DIRECTORY E.G GOOGLE AND YAHOO.

4) META SEARCH ENGINES: THIS ARE THOSE SEARCH ENGINES THAT INDEX WEBSITES USING META KEY WORDS WHICH WE WILL BE TALKING ABOUT SHORTLY.

5) SPECIALIST SEARCH ENGINES: THIS ARE SEARCH ENGINES THAT SPECIALIZE ON INDEXING WEBSITES THAT BELONG TO A PARTICULAR SUBJECT AREA E.G BOTANY.




NOW TO BE ABLE TO OPTIMIZE YOUR SITE IN SEARCH ENGINES,THERE ARE SOME THINGS YOU MUST DO WHEN BUILDING YOUR WEBSITE;


1) THE <TITTLE> TAG: THIS IS A VERY IMPORTANT TAG IF YOU WANT YOUR SITE TO BE OPTIMIZED IN SEARCH,NOW BETWEEN THIS VERY TAG AND THE CLOSING TAG,IF YOU WANT YOUR SITE TO BE OPTIMIZED IN SEARCH ENGINES PLACE THOSE THINGS THAT EXPLAIN YOUR WEBSITE MOST,AM TALKING ABOUT YOUR KEYWORDS ,THIS  IS A VERY IMPORTANT TAG AS LONG AS YOU WANT YOUR SITE TO BE OPTIMIZED IN SEARCH AND DRIVE A POWERFUL TRAFFIC TO YOUR WEBSITE AND PLEASE NOTE IF YOU HAVE MORE THAN ONE KEY WORD SEPERATE EACH OF THEM WITH EITHER A COMMA(,) OR A PIPE(|)

2) THE <META> KEYWORD TAG: THIS TAG PRESENTLY NOW BEGINNING TO LOOSE A HOLD IN SEARCH ENGINES AND THIS IS BECAUSE OF THE FACT THAT WEBMASTERS HAVE BEEN USING IT TO  GET HIGH RANKS IN SEARCH ENGINES USING SPAMMING KEYWORDS ALL THEY PUT ARE NUMEROUS KEYWORDS AND YET THEY DON'T PROVIDE ANY CONTENT BASED ON THOSE KEYWORDS AND AS SUCH SEARCH ENGINES HAVE BEEN  BY PASSING IT BUT THIS DOES NOT MEAN THAT YOU SHOULD NO LONGER ADD META TAGS TO YOUR WEBSITE BUT IT MEANS YOU SHOULD NOT USE  SPAMMING KEYWORDS AND THAT YOU MUST NOT NECESSARILY ADD THIS TAGS BUT DON'T FORGET THAT IT ALSO GIVES PAGE RANKING IN SEARCH ENGINES.

3) THE <META> DESCRIPTION TAG: NOW YOU MUST KNOW THAT THE META TAG AS A WHOLE CANNOT BE IGNORED DUE TO ITS HIGH LEVEL OF IMPORTANCE BUT ALSO SINCE SEARCH ENGINES NO LONGER USE MUCH OF THE META KEY WORDS TAG,THEY HAVE RESORTED TO ANOTHER META TAG CALLED THE DESCRIPTION TAG IT HELPS TO DESCRIBE YOUR SITE PROPERLY TO SEARCH ENGINES.I SUGGEST THAT YOU TYPE THOSE YOUR META KEYWORDS HERE INSTEAD AS THE DESCRIPTION TAG IS VERY IMPORTANT TO BE ABLE TO GET HIGH SEARCH ENGINE RANKINGS.

4) THE <IMG> ALT ATTRIBUTE:IT IS VERY IMPORTANT THAT YOU ADD THE ALT ATTRIBUTE TO ANY <IMG> TAG YOU USE ON YOUR SITE,THIS IS BECAUSE ROBOTS DON'T HAVE THE ABILITY TO VIEW MULTIMEDIA BUT THEY CAN READ TEXT AND AS SUCH THE ALT ATTRIBUTE HELPS TO EXPLAIN AN IMAGE ON YOUR SITE TO SEARCH ENGINES.

5) THE HEADER TAGS <H1> TO <H6>: SEARCH ENGINES LIKE YAHOO WOULD NOT INDEX YOUR WEBSITE WITHOUT THIS VERY TAG,I WOULD ADVISE YOU THAT WITHIN THIS TAGS YOU SHOULD EXPLAIN YOUR WEBSITE PROPERLY AND TRY AS MUCH AS POSSIBLE TO ADD YOUR WEBSITES KEYWORDS HERE TOO.

  NOW ALL THE ABOVE ARE TAGS THAT ARE NECESSARY WHEN YOU ARE STILL AT THE CODING LEVEL OF YOUR WEBSITE BUT ALSO THIS IS NOT WHERE SEARCH ENGINE OPTIMISATION ENDS ON YOUR SITE NOW JUST BEFORE YOU PUT YOUR WEBSITE ONLINE THERE ARE SOME OTHER THINGS YOU SHOULD DO TO AID SEARCH ENGINE OPTIMIZATION.

1) WEBSITE URL: NOW IF YOU NOTICE,YOU WILL SEE THAT IF YOU SEARCH FOR SOMETHING IN GOOGLE THEY MOST OF TIME ARRANGE YOUR SEARCH RESULT ACCORDING TO THE URL,FOR EXAMPLE IF YOU TYPE JOOMLA,YOUR FIRST RESULT ON THE LIST IS GOING TO BE FROM WWW.JOOMLA.ORG.IT WILL BE GOOD TO POINT OUT THAT  THIS IS NOT ACCIDENTAL IT IS THE WAY GOOGLE ALGORITHIMS ARE WRITTEN AND THIS IS BECAUSE OF ONE PARTICULAR REASON,IT IS A STANDARD BELIEVE THAT THE OFFICIAL WEBSITE THAT HAS SOMETHING TO DO WITH YOUR SEARCH QUERY WOULD HAVE YOUR QUERY AS THEIR URL.SO WHATEVER YOUR SITE IS ABOUT LET IT BE VISIBLE IN YOUR URL AND I PROMISE YOU FROM NO.1 TO NO.3 IN GOOGLE'S FIRST PAGE.FOR INSTANCE IF YOU HAVE A NEWS SITE LET THE URL BE SOMETHING LIKE NEWS .COM,NEWSMEN.COM,NEWSREAL.COM AND YOU WILL GET A HIGH SEARCH ENGINE RANK ON THE FIRST PAGE.


NOW EVEN WITH ALL THE ABOVE  THERE ARE SOME FEW OTHER THINGS TO NOTE ABOUT SEARCH ENGINE OPTIMIZATION WHEN YOU HAVE ALREADY PUT THE SITE ONLINE;

1) LEARN TO ALWAYS DEVELOP NEW CONTENT FOR YOUR WEBSITE BECAUSE SEARCH ENGINES ARE OWNED BY VERY BIG COMPANIES AND THEY ARE NOT READY TO KEEP YOUR SITE ON THE FIRST PAGE CONTINUALLY JUST BECAUSE YOU HAVE FOLLOWED ALL  THE ABOVE RULES IF YOU DON'T HAVE FRESH CONTENT ALWAYS ON YOUR SITE THEN YOU WILL BE OVERTAKEN BY OTHER MORE SERIOUS WEB-MASTERS.

2) SUBMIT YOUR SITE TO THIS SEARCH ENGINES MANUALLY:THIS SEARCH ENGINES ARE SURE TO LATER DISCOVER YOU BUT IF YOU WANT TO BE ABLE TO GET TRAFFIC YOU HAD BETTER SUBMIT YOUR WEBSITE TO THEM BY YOURSELF.

3) VISIT WEBSITE DIRECTORIES AND ADD YOUR WEBSITE TO THEIR LIST AND THIS WILL HELP YOU GET LOTS OF BACKLINKS TO YOUR SITE WHICH CAN ALSO HELP INCREASE YOUR SEARCH ENGINE OPTIMIZATION.

4) VISIT FORUMS AND SOLVE PEOPLES PROBLEMS,COMMENT ON PEOPLE'S THREADS,CREATE YOUR OWN THREAD BUT DON'T FORGET TO MAKE SURE YOU ADD A LINK BACK TO YOUR WEBSITE THIS WILL HELP CREATE RELEVANT BACKLINKS TO YOUR SITE THEREBY INCREASING YOUR SEARCH ENGINE RANK.

5) ALSO ADVERTISE YOUR WEBSITE OFFLINE USING T-SHIRTS,FACE CAPS,SIGN BOARDS E.T.C AS THIS WILL ALSO INCREASE YOUR SEO.

6) ALSO USE PAID ADVERTISING IT WILL ALSO HELP BUILD MORE BACKLINKS TO YOUR SITE.

NOW IF YOU FOLLOW ALL THE ABOVE PRINCIPLES OF SEO AND KEEP READING MORE FROM ALL THE BOOKS ADVERTISED ABOVE AND BELOW YOUJR SEO RANKING WILL INCREASE TO THE POINT THAT YOU WILL NOT BE ABLE TO CONTROL YOUR TRAFFIC AGAIN.

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